The creative ones
Working with WSSwift we managed to create a beautiful new brand identity that pushed the business to the next level.
WSSwift have been delivering heating, mechanical and electrical engineering projects since 1985, with the business operating across the whole of the South and London. They approached inscopedesign, initially wanting to rebrand the company. After the success of the initial project we have developed an ongoing partnership which has led to the successful completion of 2 websites, digital marketing and various graphic design and branding projects.
Our initial relationship began with the development of their new brand, starting with their logo. Their existing branding was outdated, and WSSwift wanted to bring a new modern look and feel, with a logo that would last. As they were already a reputable company in the area, it was important that some of the existing brand identity was kept, including the colour. We ran with their requirements and developed a logo that maintained brand recognition but delivered a fresh, modern feel that would translate well onto the various formats on which it would be used. This began with the creation of their new van livery, across a fleet of 20+ vans, and saw the new logo installed at a large scale in their office.
After the success of their rebrand project, WSSwift were confident in getting us onboard with the redesign and development of their new website. Aside from the obvious branding update that was needed, their existing site wasn’t responsive, and was built in a way that meant updates couldn’t be made easily. WSSwift understood the importance of having a site that provided an informative user experience, and the impact this could have on their conversion rates. We provided a design that perfectly complimented their new branding, utilising a CMS that provided the easy ability to make updates, with the final result being a fully optimised website that ranked highly and performed well.
Since the launch of their first website in 2018, we have worked with WSSwift again on multiple occasions to develop another website and undertake photography and video projects. We have always enjoyed our working relationship with the company, and hope to continue helping them with their success with a number of exciting projects in the future.